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Guides on Translation

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Not all names travel well – don’t choose a bad one

– Posted in: Guides on Translation

What do we mean by a ‘bad’ name? We consider a name to be bad if by using it the product, brand name or corporate title is denigrated, thus causing an adverse impact on sales. Here’s a couple of examples: * In Japan there is a brand of soda called “Calpis Nude”; perhaps not an […]