Multilingual PPC Services

What Is Multilingual PPC Research?

PPC (pay-per-click) is a type of search engine advertising in which businesses bid for keywords relevant to the ads they are promoting, with the aim of creating increased search engine visibility and traffic to their website. These ads will appear in the sponsored links at the top of a results page when somebody uses the relevant keywords, with brands only paying for the adverts when visitors click on them—hence the name.

Using a variety of different methods, London Translation’s multilingual PPC services can help you launch a successful international PPC campaign. For example, conducting extensive keyword research will determine which keywords rank best in other languages and territories. Our mother tongue linguists will use their unique insight of your chosen territories to inform their research and find the most valuable keywords in your target language.

We will also translate your advertising copy to ensure it is suitable for your international customer base. As with other transcreation tasks, literal translation is not sufficient for overseas audiences, as this will likely lead to cultural and linguistic inaccuracies that will diminish the efficacy of the advert.  Our native translators will therefore take into account cultural differences and linguistic nuances to create the most accurate and compelling ad copy possible.