When professional translation is worth its weight in gold
An article published on the International Business Times website has urged companies to consider communicating effectively with local markets following the commitment to increase support for British exporters seen in the 2014 budget. We take a look at the article in today’s video.
According to the report, UK Chancellor George Osborne’s Budget 2014 saw a commitment to double the support for British exporters. Following the government’s aim to increase UK exports, the article has urged organisations to consider effective communication if they decide to operate in overseas markets.
It is suggested that companies need to consider cultural etiquette, and organisations are encouraged to do their research. Language barriers are another area of concern, with suggestions being made that businesses should use translation services and local expertise where necessary.
A spokesperson for London Translations said recently…
A great article which makes a very valid point about communication. Even if English is the usual language of business in your target region, you will have a huge competitive advantage if you address prospects in their native tongue. Doing so proves you are serious and prepared to go the extra mile when compared with your English-only competitors. Modern on-demand telephone interpreting services mean you and your overseas contacts can converse by phone easily and cheaply so the barriers are not as large as you probably think.