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Russia’s Unique Translation Challenges For Foreign Markets – Video

Translation News – Russia Difficult For Foreign Businesses To Trade

Translation News – What Makes Trading With Russia Difficult For Foreign Businesses?

The Forbes website has recently released an article discussing the difficulties that foreign companies might encounter while trying to break into Russian markets. The video in this post looks at why there are challenges in setting up trading relationships in Russia.

London Translation
Finding it particularly hard to find effective translation services to break into the Russian market?

Successfully reaching a Russian consumer base may be dependent on an appreciation of the national values and traditions. It has been put forward that Russia’s rich history and traditions mean that foreign companies struggle to operate successfully within their unique social context.

The Forbes article states that foreign companies would be able to benefit from an awareness of Russia’s history and this would immediately enhance their efforts to market to a Russian consumers. After acting on this advice, numerous foreign companies have had greater success in the Russian marketplace.

The following opinion was expressed by a representative of London Translations:

“The Russian language is undoubtedly one of the most difficult languages to learn for a native English speaker simply because it is so different. As noted in the article the main challenge is understanding the culture. Almost any translation company can help with the translation of words but what’s required to be successful is more than translations, it’s a process known as ‘transcreation’ which means localising the marketing messages and creative as well as the raw text.”

To find out more about London Translations, visit our website at www.londontranslations.co.uk

Source:  https://www.forbes.com/sites/christinemoorman/2014/02/18/the-riddle-of-marketing-in-russia/

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